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Course Title:

Course ID:

021224 0101 4680ESH

Course Dates :

02/Dec/2024

 To

06/Dec/2024

Course Duration :

5

Course Location:

London

United Kingdom

Course Fees GBP £ :

Primary Price

£4,555.99

VAT may vary depending on the country where the course or workshop is held

Course Fees USD $:

Advisory Price

$5,829.37

VAT may vary depending on the country where the course or workshop is held

Course Category:

Professional and CPD Training Programs

Leadership, Management, Marketing, Strategy, Human Resources, Soft Skills

Course Certified By:

* Professional Training and CPD Programs
Leading to : Executive Diploma Certificate
Leading to : Executive Mini Masters Certificate
Leading to : Executive Masters Certificate

* ESHub CPD
* LondonUni - Executive Management Training
* Others

United Kingdom

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Course Information

Introduction

Welcome to the Marketing Strategy and Planning course. In today's dynamic business environment, effective marketing strategy and planning are essential for organizations to achieve their goals and maintain a competitive edge.
This course is designed to provide participants with the knowledge and skills necessary to develop, implement, and evaluate marketing strategies that drive business growth and success.
Through a combination of theory, case studies, and practical exercises, participants will gain insights into the latest trends and best practices in marketing strategy and planning.

Objectives

* To introduce participants to the fundamental concepts and principles of marketing strategy and planning.
* To familiarize participants with the various components of a comprehensive marketing plan, including market analysis, target audience identification, and positioning.
* To enable participants to develop effective marketing strategies that align with organizational goals and objectives.
* To equip participants with the skills to implement and execute marketing plans using appropriate tactics and channels.
* To empower participants to evaluate the effectiveness of marketing strategies and make data-driven decisions for continuous improvement.

Who Should Attend?

* Marketing professionals seeking to enhance their strategic planning skills and stay abreast of industry trends.
* Business owners and entrepreneurs responsible for developing and executing marketing strategies for their companies.
* Managers and executives involved in strategic decision-making and resource allocation within their organizations.
* Students and individuals interested in pursuing careers in marketing, advertising, or brand management

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Week 1

Day 1:
Introduction to Marketing Strategy
* Overview of marketing strategy and its importance in business success
* Understanding the marketing planning process
* Analysis of external and internal factors influencing marketing strategy

Day 2:
Market Analysis and Segmentation
* Conducting market research to identify opportunities and threats
* Segmentation, targeting, and positioning (STP) strategies
* Case studies and exercises on market analysis and segmentation

Day 3:
Developing Marketing Strategies
* Setting marketing objectives and goals
* Crafting competitive positioning and value propositions
* Developing marketing mix strategies: product, price, place, and promotion

Day 4:
Implementation and Execution
* Translating marketing strategies into actionable plans
* Selecting and implementing marketing tactics and channels
* Monitoring and controlling marketing activities for effectiveness

Day 5:
Evaluation and Optimization
* Evaluating marketing performance and ROI
* Analyzing data and metrics to measure campaign effectiveness
* Continuous improvement and optimization of marketing strategies

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.